From: Subject: Dejan tus tenis como nuevos - El Universal - PYMES Date: Mon, 1 Jun 2009 08:23:23 -0500 MIME-Version: 1.0 Content-Type: multipart/related; type="text/html"; boundary="----=_NextPart_000_0000_01C9E292.3AFA8910" X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.3138 This is a multi-part message in MIME format. ------=_NextPart_000_0000_01C9E292.3AFA8910 Content-Type: text/html; charset="iso-8859-1" Content-Transfer-Encoding: quoted-printable Content-Location: http://www.el-universal.com.mx/articulos/43016.html Dejan tus tenis como nuevos - El Universal - = PYMES Dejan tus tenis como nuevos=20

Dejan tus tenis como nuevos

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Dejan tus tenis como=20 nuevos

Este empresario = ofrece=20 servicio de lavado y reparaci=F3n de calzado nuevo o = seminuevo. La=20 idea se le ocurri=F3 un d=EDa leyendo, pero hoy ya cuenta = con=20 minifranquicias en SLP, Hermosillo, Veracruz, Huamantla y = pronto=20 Toluca=20

como nuevos" = = src=3D"http://www.el-universal.com.mx/imag/boton-imprimir.jpg"=20 width=3D96 height=3D30>como nuevos" = = src=3D"http://www.el-universal.com.mx/imag/boton-envia.jpg"=20 width=3D112 height=3D30>

- A A A +=20

Mantienen=20 vivo el negocio de la lectura 2007-10-01

Las=20 mujeres, muy buenas empresarias 2007-10-01

Moda=20 s=F3lo para perros 2007-10-01

Hacen=20 realidad sue=F1os de futbol 2007-10-01

Un=20 negocio que crece en la calle 2007-10-01

Un=20 negocio con pasi=F3n culinaria 2007-10-01

Una=20 franquicia para j=F3venes = viajeros 2007-10-01

Maribel Guti=E9rrez
El = Universal

Martes 02 de=20 octubre de 2007

=C1ngel Luis Garc=EDa = Ruiz no=20 concluy=F3 la carrera de administraci=F3n de empresas en su = natal=20 Xalapa, Veracruz, sin embargo siempre ha estado interesado = en el=20 mundo de los negocios, y aunque no contaba con un negocio = propio,=20 siempre estuvo cerca del tema empresarial, a trav=E9s de = revistas.=20

Fue as=ED como en 1992 encontr=F3 un = art=EDculo y con =E9l=20 la primer idea de lo que ahora es Como nuevos otra = vez, la=20 empresa con la que oferta servicio de lavado y reparaci=F3n = de tenis=20 nuevos y seminuevos.

=93En una revista vi un anuncio sobre un = polietileno=20 para pintar tenis que ayudaba de alg=FAn modo a que el = calzado luciera=20 como restaurado. Me interes=F3 el producto e hice lo posible = por=20 conseguir un kit a mi ciudad.

Cuando trabaj=E9 con la tinta me di = cuenta que no=20 cumpl=EDa con lo que ofrec=EDa, los tenis no quedaban bien y = fue en ese=20 momento en que decid=ED crear mi propio producto=94.

Despu=E9s de dos a=F1os, en 1994, Luis = Garc=EDa, estudi=F3=20 lo relacionado al ramo del calzado de tenis, su = fabricaci=F3n, tipo de=20 pl=E1sticos, etc, y tras una inversi=F3n de 7 mil pesos se = aventur=F3 en=20 este negocio.

=93En ese momento en que incursion=E9 me = encontraba=20 desempleado y fue de ah=ED que me dediqu=E9 al 100%=94, = asegura el=20 emprendedor, quien tambi=E9n acepta que se someti=F3 varias = veces a la=20 fase de prueba y error.

En un principio la empresa ofrec=EDa el = servicio de=20 pintura para tenis pero debido a las necesidades de = compostura del=20 calzado, el negocio tuvo que ofrecer nuevos servicios.

=93Siempre he tenido la idea de que el = negocio se=20 convierta en una franquicia, pero los costos para poder = venderla=20 como tal resultan elevados y no cuento con una inversi=F3n = as=ED, por lo=20 que he decidido ofertar unos kits b=E1sicos de lavado y = vulcanizado de=20 tenis, que son los productos estrellas de nuestra = empresa=94, explica=20 Luis Garc=EDa.

Desde hace un a=F1o Como nuevos otra = vez ha=20 iniciado con lo que su due=F1o llama minifranquicias, se = trata de=20 ofertar a inversionistas por 30 mil pesos un kit de la = empresa, por=20 el que no se cobra uso de marca, regal=EDas.

=93El inversionista decide cu=E1nto = invierte y c=F3mo lo=20 hace, nosotros le damos la capacitaci=F3n y la maquinaria, = as=ED como=20 materia prima para que puedan trabajar durante tres meses, = en los=20 cuales es posible recuperar la inversi=F3n inicial=94

Tras lanzar sus kits al mercado, Luis = Garc=EDa ya=20 cuenta con minifranquicias en San Luis Potos=ED, Hermosillo, = Veracruz,=20 Huamantla y pr=F3ximamente Toluca.

Actualmente Como nuevos otra vez = cuenta=20 con tres empleados en su local de Xalapa, el cual reporta un = crecimiento anual del 30% . Al mes refleja ganancias = superiores a=20 los 20 mil pesos por las cerca de 300 reparaciones que se = realizan=20 en 30 d=EDas.

Lo que viene para la = empresa

Para Luis Garc=EDa, de 36 a=F1os, lo = m=E1s importante=20 tras haber concretado su negocio es que lo conozcan en = varias parte=20 del pa=EDs, por lo que no su idea es continuar expandiendo = m=E1s=20 minifranquicias.

=93S=E9 que con este modelo de negocio no = recibir=E9=20 mucho dinero pero asumir=E9 el riesgo porque lo que necesito = es que se=20 conozca mi producto por lo que estoy en la b=FAsqueda de un = socio que=20 me ayude a que trascienda mi idea y posicionar la marca del=20 negocio=94, dijo.

El proceso de Como nuevos otra = vez=20 consiste en un sistema de lavado, pintura y vulcanizado, = todo por un=20 costo de 60 pesos y se entrega el calzado listo el mismo = d=EDa en que=20 ingres=F3 al negocio.

Pero si los tenis necesitan algo m=E1s = que una manita=20 de gato, como cambio de forros, cambio de virones, cambio de = talones, costuras como de f=E1brica, parches sin costuras o = reparaci=F3n=20 de suelas, entonces el costo aumenta, y la entrega se = realiza al=20 siguiente d=EDa.

rcr =

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